There are many ways to monetize your website traffic, and most of
them are related to advertising third-party products or services to your
website visitors. There are many advertising programs that can help you
earn money nowadays, but the most popular is Google AdSense.
This
advertising program was launched in mid2003 by Google and is currently
the most popular advertising program on the Internet. It provides a good
opportunity for webmasters and site owners to monetize their traffic -
every year, Google pays over $10 billion to its publishers. If you’ve
asked yourself, ‘What is AdSense, and how do I make money with AdSense?’
the following article will give you some hints.
High level of security, safety and transparency for both advertisers
and publishers. This is another good feature of AdSense. Google acts as
an intermediary between the two sides and is mindful of the whole
process being transparent and clear for everyone. All the necessary
metrics can be tracked within your Google Analytics account.
Variety of ad formats. In AdSense, advertisers can run text, images,
HTML ads, video ads and much more, and in many different sizes. As a
publisher, you can experiment with different ad types and figure out
which ones drive the most revenue.
Tip: check which sizes are the most used by other publishers and
learn from them. For example, in our own study, based on the analysis of
over 63,000 advertisers and publishers, we found out that the most popular ad sizes are 728x90 and 300x250:
How Does AdSense Work?
The
whole process is quite simple. You create an AdSense account, insert a
small amount of code into your website pages – and that’s all you need
to start. Google will display targeted ads on your page that are either
relevant to the content of your website or to users’ previous searches,
based on its proprietary algorithms.
Your
website visitors will start clicking those ads and - the best part -
you will be paid for it. Google AdSense works on a cost-per-click and
revenue-sharing basis. This means that your main task will be to provide
as many clicks to those ads as possible.
Tip: do not try to
cheat Google and artificially increase the number of clicks. Do not
encourage your website visitors to click ads and - of course - do not
click your own ads under any circumstances! Google has a very accurate
and complicated system for preventing click fraud. Once it notices some
suspicious activity on your website or has any doubts about the quality
of your traffic and clicks, it may suspend your account.
How Much Can You Earn With AdSense?
Google charges advertisers per ad click. Publishers get 68% of the click amount (or 51% when it comes to AdSense for search).
The
commission you get depends heavily on the competition and CPC in the
niche. In practice, the commission per click can range from $0.20 to
$15. The majority of niches bring less than $3 per click to publishers.
However, there are some niches that can be extremely profitable.
There are two ways to discover the most profitable topics:
1. Estimate an average cost per click in the niche with the CPC Map tool:
You
can see that the three most expensive niches in the US are Insurance,
Online Education and Marketing & Advertising. If you are just about
to start a blog and choosing the topics to cover, these numbers will be
extremely useful for you.
2. Check the CPC of a particular keyword in the Keyword Magic tool:
This
tool is powered by the biggest keyword database in the world (over 14.6
billion keywords as of August 2019). You can just enter a seed keyword
(“adsense”, for example) and it will give you tons of related search
terms with CPC, search volume and competition level for each of these
terms.
Tip:
the amount you earn doesn’t solely depend on the cost per click value
in your niche. It also depends on how ads match your audience interests,
where the ads are located on the page, etc. So pay attention to the
content of your website, its look and feel, and test different
placements within a page to find the most efficient option.
Traffic Is The King
Finally, and most importantly, your earnings also depend on the amount of targeted traffic
to your website. You can choose the most expensive niche and pick the
best placements for your ads, but it doesn’t make sense if nobody comes
to your website or blog. Keep in mind that only a very small number of
your visitors will click the ads (there are no official statistics from
Google, but usually webmasters report that 1% to 2% is quite a good
CTR). Most probably, the clicks will bring you less than $1 per click.
Now you can calculate yourself how much traffic you need to earn the
amount you want. Therefore, if you want to make money with AdSense you
should have large volumes of traffic. This will require a lot of work
and a lot of unique and quality content.
This means that it is
always reasonable to create a website on a topic you know a great deal
about. It will be much easier for you to generate a lot of quality
content and this work will be pleasurable. Do not expect to make $1,000
per month with a 10-page website. It is recommended to create at least
20-30 pages of content before you start working with AdSense.
Summary
What is Google AdSense and How to Make Money With It
Reviewed by Cadotz media
on
January 26, 2020
Rating: 5
Post a Comment